Colour is something we often take for granted.
After all, colour is everywhere, but when was the last time you took notice of a particular tone and its impact on you?
Yes, colours can and do have a definite effect on our emotions, thoughts, and behaviour, even though this is often on a subconscious level. Just think of these common expressions where colour and emotion are linked: ‘blue Monday’, ‘red letter day’, ‘tickled pink’ or ‘green with envy.’
Psychology of colour is a fascinating field which, if studied and implemented astutely, can create the impact that you intend. This is especially true in areas like branding, logo design, and web design.
Psychology of colour in web design is the topic of an intriguing infographic created by DesignAdvisor, showing that the colours you choose for your business can have a significant impact on its success with your clientele of choice. Colours can either draw your customers in or drive them away.
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